Beth Powell's Blog

Tracking Instagram Through Facebook Analytics

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Until now, Facebook Analytics has allowed you to track people across your online platforms – including your Facebook Page, your apps, your Facebook ads and your website (via the Facebook Pixel). Now it includes Instagram!

Still in Beta but available by request, you’ll be able to include Instagram as one of the channels where you can track behaviour across channels to understand more about the ROI of using it for your business, build out funnels, and create segments of...

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Has Facebook Asked You To Update Your First and Third Party Pixel Preferences?

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There have been a lot of questions of late as to what exactly Facebook was asking when a notification was sent to Facebook admins to update their Pixel preferences prior to October 24. 
It relates to 1st party and 3rd party cookies. So what is this anyway?

First Party and Third Party Cookes - Food For thought?

Firstly to explain what a cookie is - this is a small piece of data created by a website that is stored in the user’s computer when the website is visited. This allows the...

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Facebook Updates You Want to Know About

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Facebook rolled out a host of updates in July. Most of the updates focused on security and transparency, improving the experience for users.  There are some updates that are good news for Facebook advertisers.

Info & Ads For Facebook Business Pages

This feature for Business Pages allows any visitor to the Page to click on the tab on the left side menu to see what ads the Page is currently running. This is any visitor to the Page, not only people who are in the target audience or...

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How Facebook Analytics Can Add Value to Your Business

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Probably, you’re already using Google Analytics and maybe another analytics or data intelligence platform too.  So, why would you want add Facebook’s analytics platform to the mix? My simple answer is because it is so useful! But, I will explain.

 

Facebook calls it “people first analytics for an Omni-Channel World” –  Phew! What does that even mean? Facebook is saying that it recognises that people interact with a business across different...

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Improving ROI on Facebook and Instagram Advertising

Hands down the best way to improve your Facebook and Instagram Advertising results is to get the targeting right. Facebook/Insta advertisers usually start out with behaviour and interests targeting combined with geography. This is what I would call a “general top of the funnel” audience. But we need to get beyond these general audiences to build out an advertising funnel and get a better return on investment. The Facebook Ad Platform offers many ways to do this and more are being added all of...

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Facebook's Data Breach: What it means for businesses

Facebooks data breach

What does Facebook's data breach and the savaging of the company's reputation over it mean for businesses that advertise and manage Pages in Facebook? While some Facebook users are joining the #deletefacebook campaign and others are taking more action to protect their privacy, it still makes sense for businesses and marketers to use the Facebook advertising platform for marketing and advertising.



But first some background.

Facebook's data breach issue hit the fan in the US when it was revealed...

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Facebook Marketplace to be Included in Ad Placement Options



Facebook Marketplace

At last! Well, soon... We’ve been waiting for Facebook Marketplace to become more business friendly and hopefully this is a first step. Facebook Marketplace will be included in the ad placement options.

So, what exactly is Facebook Marketplace?

It’s Facebook’s answer to Gumtree. Basically it’s local classifieds where Facebook users can buy and sell stuff. At no cost, sellers can post an item for sale. Buyers can search for items to purchase within their locality and then it’s a consumer to...

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Keep Marketing Simple

Keep Marketing Simple

A lot of people have spoken to me recently about their desire to keep marketing simple. Like the ‘head in hands’ type of chats where the body language shows that it’s all got overwhelming. Now, I’m a fan of simplified simple marketing. And I know that it’s not that easy to achieve. But if we drill down from a digital advertising point of view to keep marketing simple - what do we really need?

Here’s my drilled-down 5 steps:

  1. Be found in search
  2. Have a website or landing page that tells people...

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Facebook Metrics Update: What it means for advertisers

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Facebook has made some changes to the way its metrics are reported that will change the way you see your ad results. The changes are being rolled out from March 14 and, up until April 13, you will be able to switch between old and new Facebook metrics. After April 13, you will only be able to view the new Facebook metrics.

The last Facebook metric update was back in November 2016 and this recent update continues along the same theme of helping advertisers understand metrics and improve...

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Facebook News Feed Changes: What it Means for Businesses

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Late last week Facebook announced some major changes to the Facebook News Feed. I’ve seen plenty of ‘doom and gloom panic posts’ about the announcement but I’m not so sure.

The Gist of Facebook’s News Feed Changes

The gist of it is that research (“by Facebook and academics”) has found that social interaction between friends and families on the platform is good for a person’s well-being, while passive viewing of videos and other content is not good for a person’s well-being. Facebook wants to...

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